Back in the day, people spent hours over the evening paper; they read magazines cover to cover, no matter how long the article. But these days, attention spans are shorter. People like to engage in many things at once, get more done when they can, and for better or worse, it’s changed not only what people read, but how they read it. It also relates to having a business online; people want an easy to read, easy to navigate site to purchase from.
One of the tricks to being a successful writer/business owner is to write content that people not only want to read, but that they actually will read.
How Do You Do This?
How many times have you found an intriguing article online only to mark it to come back to and read later? But you never did. For whatever reason, you didn’t read it when you found it, and you never revisited it. Maybe it was too long, or too busy-looking, or you just didn’t have time. Or maybe you’re looking to buy something but the website just didn’t meet your needs or got too cumbersome, so you looked somewhere else. What can you do in your content writing to avoid these issues?
See – you got to the end of this piece. Incorporate the above tools into your writing and your website and people will read your content and hopefully buy your product. It’s not just about the words you write, but how it looks and where you put them, too. Best of luck!
Heather Legg is a writer who blogs about small business, writing techniques, and gutter guards..