The economy in the coming year will remain tight for pretty much everyone.
Given that and given that we are heading towards a new year, I wanted to ask you to consider something: look after, cherish and build the relationships that you have in your business, particularly with your customers.
In doing that we must think about the relationships that we actually have with our customers, the sort of relationships that we want to build with our customers and how we are going to do that. I wrote about this in a recent guest post (Back to Basics: 6 Steps for Excellent Customer Engagement) on Get Satisfaction’s blog earlier this month.
So, in the coming year, please make sure you focus a significant amount of your business’ effort on keeping your customers, letting them know how great you think they are rather than just acquiring them and chasing their business. After all, once you’ve spent a whole heap of effort and resources on earning their trust and business, why waste that?
Here’s some ideas for you to try out that focus on building the relationship you have with them:
Now, not all of these ideas will apply to your business and there are many more. But, I am sure at least one will apply.
However, relationships are not one-off events but are a series of events that are stitched together over time.
So, make the time, effort and commitment to build your relationship with your customers and their business, their view of you and the amount they talk about you will grow.
Here’s to a 2013 that focuses on relationships!
Thanks to M.Ryan Photography for the image.