Grow your business through building better relationships with your customers. As regular readers of this blog will know, I am a huge fan of this type of customer based growth strategy.

Today I wanted to share with you a podcast that I found that features Joseph Jaffe, author of Flip the Funnel, interviewing John Jantsch, author of The Referral Engine and blogger at Duct Tape Marketing.

These are two books that I have recently read and liked a lot as their content is close to my heart and are all about how we can build relationships with our customers as the primary source of business growth. I would recommend both of them.

However, if you to listen to a mash-up of ideas from both authors then you can listen to the MP3 here.

I would recommend that you check it out.

Let me know what you think.

I look forward to your comments.