Gil Scott Heron and the Net Promoter Score
July 19, 2010Managing Your Brand in The Internet Echo Chamber
July 21, 2010Grow your business through building better relationships with your customers. As regular readers of this blog will know, I am a huge fan of this type of customer based growth strategy.
Today I wanted to share with you a podcast that I found that features Joseph Jaffe, author of Flip the Funnel, interviewing John Jantsch, author of The Referral Engine and blogger at Duct Tape Marketing.
These are two books that I have recently read and liked a lot as their content is close to my heart and are all about how we can build relationships with our customers as the primary source of business growth. I would recommend both of them.
However, if you to listen to a mash-up of ideas from both authors then you can listen to the MP3 here.
I would recommend that you check it out.
Let me know what you think.
I look forward to your comments.
2 Comments
New Blog Post Grow Your Business: Flip the Funnel Meets The Referral Engine @ http://bit.ly/aNUYml Please RT 🙂
RT @adrianswinscoe Grow Your Business: Flip the Funnel Meets The Referral Engine http://bit.ly/cUM3hX