We are fast approaching Christmas and so I thought I’d run a little competition with an gift of a copy of my new book, RARE Business, for the winner. I’ll even sign it you like 😉
Anyway, the premise of the book is that building better relationships with your people and your customers can deliver sustainable growth.
The origin of the name RARE comes from a few places:
However, recently Stefan across at SME-blog.com and Winweb ran a competition for his readers to win a signed copy of the book. In the comments, Becky Blackmore of MeetBusinessPartners left the following comment:
Good customer care comes from:
**R- eliability: consistently good quality service.
**A- ppreciation: for your customers’ needs.
**R- apport: a good relationship means repeat business.
**E- xemplary staff: trained to put the customer first.
It is Vital for customers walk away happy, having had a positive experience so they are more likely to come back repeatedly and spend more money with you. Repeat business boosts sales which increases staff moral which improves productivity which helps the economy and on top of ALL that, if customers like you and your service/product they will also recommend others to use you and the whole process repeats!
That comment got me to thinking. What else do you think RARE could mean in the context of building a customer and people centric business?
The best comment or description of what RARE could mean will win a copy of the book and I’ll ship it to you wherever you are.