Business growth strategies don’t need to cost a lot maybe just a bit of time and a screwdriver
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February 5, 2010I was having a conversation with one of my clients the other day about having a vision of what you want to achieve and he was having trouble pushing the boundaries of what he thought possible. At that moment, I remembered having a conversation with my brother, Jason, and his manager, Dom, in my flat in London.
Jason has a band, The Cinematic Orchestra, and they were thinking about where they could play next given that they had played the Barbican, a 2,000 seater, a couple of times and had sold it out comfortably with little marketing. We were throwing some ideas around when I suggested that they should play the Royal Albert Hall, a legendary London venue with a capacity of betwen 4-5,000 and a serious step up for them.
Initially, they weren’t sure but it had planted a seed and so off they went to investigate fuelled by an additional idea that, if they could pull it off, then they could make a live album from the performance – Live at The Royal Albert Hall. In music circles that is a real accolade to be able to do that.
And then it happened and the album cover above is proof.
I told this story to my client and it made a lot more things seem possible. Now he is thinking bigger and planning on how he can make them a reality. As a leader sometimes you have to think or be willing to push the boundaries to make progress.
I am very proud of my brother for doing this and we had a great time celebrating the performance – family and friends – in one of the private boxes 🙂
3 Comments
Check out this blog post: Turning a vision into reality……The Royal Albert Hall and my brother @ http://bit.ly/9zAm55
RT @adrianswinscoe: Check out this blog post: Turning a vision into reality……The Royal Albert Hall and my brother @ http://bit.ly/9zAm55
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Bernice Johanson
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