{"id":8217,"date":"2016-03-28T15:19:55","date_gmt":"2016-03-28T14:19:55","guid":{"rendered":"https:\/\/www.adrianswinscoe.com\/?p=8217"},"modified":"2016-03-28T15:19:55","modified_gmt":"2016-03-28T14:19:55","slug":"how-to-wow-68-effortless-ways-to-make-every-customer-experience-amazing","status":"publish","type":"post","link":"https:\/\/www.adrianswinscoe.com\/2016\/03\/how-to-wow-68-effortless-ways-to-make-every-customer-experience-amazing\/","title":{"rendered":"How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing"},"content":{"rendered":"<p><a href=\"https:\/\/www.adrianswinscoe.com\/wp-content\/uploads\/2016\/03\/Book-cover-shot-presentation-quality.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-8218\" src=\"https:\/\/www.adrianswinscoe.com\/wp-content\/uploads\/2016\/03\/Book-cover-shot-presentation-quality-500x500.jpg\" alt=\"How To Wow\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.adrianswinscoe.com\/wp-content\/uploads\/2016\/03\/Book-cover-shot-presentation-quality-500x500.jpg 500w, https:\/\/www.adrianswinscoe.com\/wp-content\/uploads\/2016\/03\/Book-cover-shot-presentation-quality-150x150.jpg 150w, https:\/\/www.adrianswinscoe.com\/wp-content\/uploads\/2016\/03\/Book-cover-shot-presentation-quality.jpg 1500w\" sizes=\"(max-width:767px) 480px, 500px\" \/><\/a>Today, I\u2019m very excited to announce that I&#8217;ve got a book coming out called: <a title=\"How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing\" href=\"http:\/\/www.amazon.co.uk\/How-Wow-Effortless-Customer-Experience\/dp\/1292116897\/\" target=\"_blank\">How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing<\/a>.<\/p>\n<p>Here\u2019s what you need to know:<\/p>\n<ul>\n<li>The book will be released on April 11th but is available to pre-order now (<a title=\"How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing\" href=\"http:\/\/amzn.to\/1OhY1fI\" target=\"_blank\">http:\/\/amzn.to\/1OhY1fI<\/a>).<\/li>\n<li>Published by Pearson, the book builds on and extends many of the ideas and themes that I have been exploring here on my blog for the last few years.<\/li>\n<li>The book contains 68 insights that are organised around a loose model\/framwork (attract, engage, serve, retain, refer, communicate, motivate, lead).<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.adrianswinscoe.com\/wp-content\/uploads\/2016\/03\/Framework.001.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-8219\" src=\"https:\/\/www.adrianswinscoe.com\/wp-content\/uploads\/2016\/03\/Framework.001-500x476.jpg\" alt=\"How To Wow Framework\" width=\"271\" height=\"258\" \/><\/a><\/p>\n<ul>\n<li>Each insight is supported by case studies and interviews but also suggested next steps.<\/li>\n<li>This is not a one size fits all book but is organised in such a way that if you find a problem or issue that is relevant to you, you will also find advice and next steps.<\/li>\n<li>Here\u2019s what the back cover says:<\/li>\n<\/ul>\n<blockquote><p>Looking to improve your customer experience? These 68 strategies will show you how to stand out from your competitors, whatever your business.<\/p>\n<p>Full of practical tips, inspiring insights and interviews with a wide range of leaders and entrepreneurs, How to Wow reveals all you need to deliver a world-class customer experience. Covering both the customer and business side of the equation, you\u2019ll learn how to attract new customers, design a leading customer experience and quickly resolve a wide range of problems, plus much more.<\/p>\n<p>Don\u2019t let your business fall behind, look inside and take your customer experience to the next level.<\/p><\/blockquote>\n<ul>\n<li>Oh, and the book has received 29 endorsements from best-selling authors, leading entrepreneurs, Chief Execs, Senior Execs etc etc &#8211; people I really like, admire and respect. That alone has been a really humbling experience.<\/li>\n<li>The endorsers include:\n<ul>\n<li><em>Seth Godin, Author, The Icarus Deception<\/em><\/li>\n<li><em>Nick Chater, Professor of Behavioural Science, Warwick Business School and Co-Founder Decision Technology Ltd<\/em><\/li>\n<li><em>Shep Hyken,\u00a0New York Times\u00a0bestselling author of\u00a0The Amazement Revolution<\/em><\/li>\n<li><em>Steve Abernethy, Executive Chairman and Co-Founder, SquareTrade<\/em><\/li>\n<li><em>Charlie Peters, Senior Executive Vice President, Emerson (retired)<\/em><\/li>\n<li><em>Keith Lewis, COO, Matchtech Group plc<\/em><\/li>\n<li><em>Neil Davey, Editor,\u00a0MyCustomer.com<\/em><\/li>\n<li><em>Carey Smith, Founder and Chief Big Ass of Big Ass Fans<\/em><\/li>\n<li><em>Stewart M. Bloom, Chief Executive Officer, Aspect Software<\/em><\/li>\n<li><em>Olivier Njamfa, Co-Founder and CEO of customer experience software company Eptica<\/em><\/li>\n<li><em>Rob Brown, Director Customer Advocacy, Telstra<\/em><\/li>\n<li><em>Peter M\u00fchlmann, Founder and CEO, Trustpilot<\/em><\/li>\n<li><em>Damian Thompson, Director of Distribution, Principality Building Society<\/em><\/li>\n<li><em>Ryan Cheyne,\u00a0People Director,\u00a0Rentalcars.com<\/em><\/li>\n<\/ul>\n<\/li>\n<li>You can read what they and others wrote about the book here: <a title=\"How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing\" href=\"http:\/\/amzn.to\/1OhY1fI\" target=\"_blank\">http:\/\/amzn.to\/1OhY1fI<\/a><\/li>\n<li>I&#8217;m really pleased and proud of the way that the book has turned out and hope that you will like it too.<\/li>\n<\/ul>\n<p>As mentioned before, the book will be released on April 11th but is available to pre-order now (<a title=\"How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing\" href=\"http:\/\/amzn.to\/1OhY1fI\" target=\"_blank\">http:\/\/amzn.to\/1OhY1fI<\/a>).<\/p>\n<p>For bulk orders, speaking engagements and\/or workshops relating to the book&#8217;s content, drop me a note <a title=\"Contact\" href=\"https:\/\/www.adrianswinscoe.com\/contact\/\">here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Today, I\u2019m very excited to announce that I&#8217;ve got a book coming out called: How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing.<span class=\"excerpt-hellip\"> [\u2026]<\/span><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[172,6,27,142,13,14,41,15],"tags":[2329,280,26,1978,175,156,2330,2328],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.adrianswinscoe.com\/wp-json\/wp\/v2\/posts\/8217"}],"collection":[{"href":"https:\/\/www.adrianswinscoe.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adrianswinscoe.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adrianswinscoe.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adrianswinscoe.com\/wp-json\/wp\/v2\/comments?post=8217"}],"version-history":[{"count":0,"href":"https:\/\/www.adrianswinscoe.com\/wp-json\/wp\/v2\/posts\/8217\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.adrianswinscoe.com\/wp-json\/wp\/v2\/media?parent=8217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adrianswinscoe.com\/wp-json\/wp\/v2\/categories?post=8217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adrianswinscoe.com\/wp-json\/wp\/v2\/tags?post=8217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}