{"id":11652,"date":"2010-08-25T08:56:48","date_gmt":"2010-08-25T07:56:48","guid":{"rendered":"https:\/\/www.adrianswinscoe.com:\/blog\/?p=1855"},"modified":"2010-08-25T08:56:48","modified_gmt":"2010-08-25T07:56:48","slug":"getting-clear-on-your-who-will-save-you-time-and-money-2","status":"publish","type":"post","link":"https:\/\/www.adrianswinscoe.com\/2010\/08\/getting-clear-on-your-who-will-save-you-time-and-money-2\/","title":{"rendered":"Getting clear on your &#039;who&#039; will save you time and money"},"content":{"rendered":"<p><a href=\"https:\/\/www.adrianswinscoe.com:\/blog\/wp-content\/uploads\/2010\/08\/2588291916_d37f1108b3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1856\" title=\"Who are your customers?\" src=\"https:\/\/www.adrianswinscoe.com:\/blog\/wp-content\/uploads\/2010\/08\/2588291916_d37f1108b3.jpg\" alt=\"Who are your customers?\" width=\"500\" height=\"444\" \/><\/a><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><em>Adrian is currently away on a holiday adventure so we thought you\u2019d enjoy a dip into the archives to re-visit some posts that you may not have seen. Enjoy.<\/em><\/p>\n<\/blockquote>\n<p><strong>Originally posted on December 11th, 2009<\/strong><br \/>\nFirst of all, let\u2019s paint a picture\u2026..<br \/>\n<strong>Are you setting up a business and\/or have an existing business and are struggling to get clients or new clients?<br \/>\nNot sure what marketing strategies to use? Sound familiar?<br \/>\n<\/strong><br \/>\nNow, here\u2019s the simple truth\u2026..you have to get out and speak to new  prospects whether you are a professional services business, an online  business, a retail business or any other business. It\u2019s all about  learning about your target market.<br \/>\nBut before you do that you are going to need to do some thinking and  planning. Now I\u2019m not into big and elaborate plans but I am interested  in efficient and effective activity. Therefore, thinking about what we  do and who we need to speak to is time well spent.<br \/>\nDoing this can be very straightforward but before jumping into  thinking about how you are going to reach your potential customers \u2013 the  \u2018how\u2019, I want you to spend some time thinking about your customers,  what defines and characterises them, do they split into groups\u2026\u2026This  will help you be more targeted in the actions that you take and tactics  you employ to engage with them.<br \/>\nNow, let\u2019s be clear this sort of planning is not 100% guaranteed but  if you focus on getting it 80% right and then get out there and start  testing your thinking by targeting your identified potential clients  then you\u2019ll make faster progress rather than plumping for marketing  strategies before you\u2019ve even asked the question whether they are  appropriate or not.<br \/>\nAre you clear on who is your &#8216;who&#8217;?<br \/>\nThanks to <a href=\"http:\/\/www.flickr.com\/photos\/aswhelan\/\">Adrian Whelan<\/a> for the image.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Adrian is currently away on a holiday adventure so we thought you\u2019d enjoy a dip into the archives to re-visit some posts that you may not<span class=\"excerpt-hellip\"> [\u2026]<\/span><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[3,18],"tags":[34,7,2592],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.adrianswinscoe.com\/wp-json\/wp\/v2\/posts\/11652"}],"collection":[{"href":"https:\/\/www.adrianswinscoe.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adrianswinscoe.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adrianswinscoe.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adrianswinscoe.com\/wp-json\/wp\/v2\/comments?post=11652"}],"version-history":[{"count":0,"href":"https:\/\/www.adrianswinscoe.com\/wp-json\/wp\/v2\/posts\/11652\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.adrianswinscoe.com\/wp-json\/wp\/v2\/media?parent=11652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adrianswinscoe.com\/wp-json\/wp\/v2\/categories?post=11652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adrianswinscoe.com\/wp-json\/wp\/v2\/tags?post=11652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}