{"id":10274,"date":"2018-09-28T15:34:12","date_gmt":"2018-09-28T14:34:12","guid":{"rendered":"https:\/\/www.adrianswinscoe.com\/?p=10274"},"modified":"2020-02-15T09:49:48","modified_gmt":"2020-02-15T09:49:48","slug":"why-b2b-sales-people-need-to-be-concerned-about-customer-experience-interview-with-will-barron","status":"publish","type":"post","link":"https:\/\/www.adrianswinscoe.com\/2018\/09\/why-b2b-sales-people-need-to-be-concerned-about-customer-experience-interview-with-will-barron\/","title":{"rendered":"Why B2B sales people need to be concerned about customer experience – Interview with Will Barron"},"content":{"rendered":"

Today\u2019s interview is with Will Barron, host of the very popular Salesman Podcast at Salesman.org<\/a>. But, for a change, this is Will interviewing me for his podcast. I thought we spoke about a lot of good stuff, it was fun and Will is great interviewer. So, as a result, I thought it was worth republishing the interview here as part of my own interview series. Do check it out as Will and I talk about customer service and customer experience, how it applies particularly to B2B sales people, what sales people should be doing to develop their relationships with their customers (actual and potential) and how that will help them win more business.<\/span><\/p>\n

This interview follows on from my recent interview \u2013\u00a0A new model of business and leadership is needed: Lessons from one of the UK\u2019s best companies to work for \u2013 Interview with Jason Stockwood<\/a> \u2013 and is number 279 in the series of interviews<\/span><\/a> with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.<\/span><\/p>\n

Here\u2019s the highlights of my interview with Will:<\/span><\/p>\n