Today’s interview is with Richard Hammond and Rocky Howard, co-founders of Uncrowd, who are the the world’s leading experts on friction versus reward. Richard and Rocky join me today to talk about Richard’s new book: Friction/Reward: Be your customer’s first choice, the work that they are doing at Uncrowd and why we should pay attention, particularly when it comes to creating a better customer experience.
This interview follows on from my recent interview – CEOs have to come to accept that CX is their responsibility – Interview with Jeanne Bliss – and is number 320 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Here’s the highlights of my chat with Richard and Rocky:
About Richard and Rocky
Richard Hammond has been in retailing since 1985 and is now the co-founder & CEO of Uncrowd. Rocky Howard has 25 years worth of experience in the technology industry and is now the co-founder and CTO of Uncrowd.
Finally, say Hi to them on Twitter @UncrowdUK.