word of mouth

March 5, 2011

Recruit the best employees, and the customers will recruit themselves.

Over the last couple of days, I have been thinking about businesses that I have experienced before and what I have liked about them, what made […]
January 17, 2011

TOMS Shoes and United Business Machines: Causes, customer retention and word of mouth marketing

I’m a great believer that businesses can be a force for good and that by giving back to your community or those in need that it […]
January 5, 2011

Could you use the idea of telephone trees in social media to drive your word of mouth?

I was watching a film that we received from Lovefilm the other day. The film was Milk, which is the story of Harvey Milk, and his […]
December 29, 2010

Bet you don’t have a 2011 word of mouth marketing strategy

Right about now, if you are anything like me, you are using this time between Christmas and New Year to do some planning and research and […]