Avoiding the trap of surveying too early, too late, or too many things at the same time. Many companies diligently survey their customers and work hard […]
Following on from my recent interview, #PositivelySocial and why customer service in social media is a failure – Interview with Frank Eliason, today I’m very excited […]
Following on from our interview (The customer service revolution is here and now – Interview with Mikkel Svane CEO of Zendesk) Mikkel agreed to write a […]
Why ZARA Stores Became a Customer Magnet How they changed the definition of success in fashion retailing. By understanding what motivates its “fashionista” customers, Zara has […]