Why ZARA Stores Became a Customer Magnet How they changed the definition of success in fashion retailing. By understanding what motivates its “fashionista” customers, Zara has […]
Customer relationships: How to make them stronger? I explored this is a recent interview I did with Sue O’Brien, CEO at Norman Broadbent, a top international […]
In today’s modern world, in order to manage and grow your customer relationships you have to understand what type of relationship you have. There are various […]