customer journey

April 21, 2021
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How four brands are leveraging technology to help them build better relationships with their customers

Over the last few months, I’ve been talking about four things that companies that lead their fields on experience have in common. The first is that […]
April 19, 2021
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What the democratisation of artificial intelligence (AI) means for customer experience – Interview with Matthew Nolan of Pega

Today’s interview is with Matthew Nolan, the head of Product Marketing for the Decision Sciences division at Pegasystems, driving Pega’s portfolio of marketing technology, decision management, […]
March 20, 2021
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Delivering empathetic customer experiences will require us to move from fuzzy into action – Interview with Joyce Kim, Chief Marketing Officer at Genesys

Today’s interview is with Joyce Kim, the Chief Marketing Officer (CMO) for Genesys, a global leader in cloud -based customer experience and contact centre solutions that […]
March 12, 2021
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Journey analytics and orchestration is helping brands stop doing stupid stuff – Interview with Mark Smith of Kitewheel

Today’s interview is with Mark Smith, President of Kitewheel, whose platform is powering real-time customer journeys for the world’s most customer-centric brands. Mark joins me today […]