customer data | Adrian Swinscoe

February 1, 2016

Customer data mapping, engagement and developing trust – Interview with Rachel Lane of Verint

Today’s interview is with Rachel Lane, Director Customer Analytics EMEA at Verint, a US-headquartered analytics company which was founded in 2002. The company sells software and […]

January 22, 2016

How leading brands are earning customer trust in the midst of data and privacy concerns

The trust that customers have for brands and business, in general, is at a low ebb. Whilst many businesses are cognisant of this and are working […]

July 18, 2014

Customer insight, big data and the bigger skills gap – Interview with Vivek Jetley of EXL

#180405687 / gettyimages.com Today’s interview is with Vivek Jetley, Senior Vice President and co-Head of Analytics and Head of Corporate Strategy at EXL, a business process […]

May 28, 2014

Is big data a potential distraction?

#180405686 / gettyimages.com Over recent months, I’ve read numerous articles that have reported that many executives are struggling with ‘Big Data’. In fact, many studies report […]