Brand | Adrian Swinscoe

April 6, 2022

The impact hateful and toxic social media content has on your customers and people and what to do about it – Interview with Joel Bailey of Arwen

Today’s interview is with Joel Bailey, the Product & Service Director at Arwen, a technology platform that uses AI to remove unwanted content from social media […]

March 16, 2022

Brand trust emerges as the single biggest contributor to customer experience

In March last year, I wrote about Havas CX’s X Index and how it offered a new and holistic view of a brand’s customer experience (CX). […]

October 4, 2021

Why digital bank statements must change with consumers habits

This is a guest post from Jason Howard, Executive Vice President at Ethoca. Online shopping has changed dramatically in the last 12-18 months, with online spending […]

April 13, 2021

Havas CX’s X Index offers a new and holistic view of a brand’s customer experience

The international experience network Havas CX recently launched its X Index, a global barometer of customer experience (CX). When I first heard about it, I did […]