Brand Management

November 28, 2017
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The more you invest in technology the more you have to invest in human beings – Interview with Arnaud de Lacoste

Today’s interview is with Arnaud de Lacoste, Chief Marketing Officer of Sitel and Founding Partner of Group Acticall, a world leading provider of customer experience management […]
October 21, 2013

It Is A Mistake To Delegate The Responsibility Of Connecting With Your End Consumers To Someone Else

I’ve been away on holiday for a few days and have just returned. Whilst I get back up to ‘speed’, I’m posting this piece that originally […]