February 14, 2014 February 14, 2014Behavioural science offers insight how customer experience can be improved – Interview with Prof. Nick ChaterToday’s interview is with Nick Chater, who is Professor of Behavioural Science, Warwick Business School and co-founder of the research consultancy Decision Technology. Nick joins me […]
March 5, 2013 March 5, 2013Customer service and customer loyalty can be improved by using decision science – Interview with Phil BardenToday’s interview is with Phil Barden, MD of decode marketing ltd and author of ‘Decoded. The Science Behind Why We Buy’ and follows on from my […]