Ideas are the fuel that has taken us from cave-dwellers to where we are now. Ideas are the source of inspiration for new companies and growth […]
Ideas are the fuel that has taken us from cave-dwellers to where we are now. Ideas are the source of inspiration for new companies and growth […]
Imagine you are in a situation, whether with friends or with work colleagues and you need to buy something: a new computer, a new car, a […]
In a post I wrote back in January called “Do customer surveys do more harm than good?“, which touched on a strategy called your Net Promoter […]
I believe that an organisation’s brand does not belong to them but belongs to their customers. The organisation’s role is to manage, develop and protect it. […]