Services...


Books...



How to Wow

Full of practical tips, inspiring insights and interviews with a wide range of leaders and entrepreneurs, the best-selling How to Wow reveals all you need to deliver a world-class customer experience.

Covering both the customer and business side of the equation, you’ll learn how to attract new customers, design a leading customer experience and quickly resolve a wide range of problems, plus much, much more.

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Punk CX

The customer experience space is starting to exhibit the same characteristics that prog rock did in the 1970s.....overly technical, too elaborate, not focused on its audience and often in danger of disappearing up it’s own a***.

Punk exploded out of the back of prog rock with it’s democratic, DIY, back to basics approach that inspired both a cultural and musical movement and change in mindset. It dared to be different and was OK with the fact that not everyone liked it.

Is it time to consider what a punk rock version of CX would look and feel like?

In a very arresting and colourful way, Punk CX tackles some of these questions and shares some key insights and practical takeaways that will allow you harness your inner punk and transform your own customer experience.

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Latest articles...

June 27, 2020
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A lot of enterprise software is still eye-wateringly terrible and it’s acting like a handbrake on experience improvement efforts – Interview with Leon Gauhman of Elsewhen

Today’s interview is with Leon Gauhman, Elsewhen’s Director of Product and Strategy. Leon joins me today to talk about why enterprise software and particularly enterprise CX […]
June 22, 2020
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How to make sure that employee analytics and monitoring doesn’t destroy your employee and customer experience

I’ve been hearing a lot about employee performance monitoring and analytics software in recent months. This is not a surprise as research from HR Acuity shows […]
June 18, 2020
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A Center-Out business architecture enables better and more empathetic customer experiences – Interview with Don Schuerman of Pega

Today’s interview is with Don Schuerman who is the CTO & Vice President of Product Strategy and Marketing at Pegasystems. Don joins me today to talk […]
June 15, 2020
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Attention Marketers And Customer Experience Leaders: Here is how the coronavirus pandemic is changing customer behaviour

We are reaching a point where stay at home or shelter in place is becoming more and more normalized with many restrictions set to remain in […]
June 12, 2020
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Up to 90% of digital data is not used. What sort of society accepts 90% waste? – Interview with Gerry McGovern

Today’s interview is with Gerry McGovern who is the founder and CEO of Customer Carewords and the author of six books on all things digital, content, […]
June 7, 2020
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Which business models will thrive in a post-COVID world

This is a guest post by Kayleigh Alexandra, a writer for Micro Startups. Trying to predict the economic future is a fruitless task. The truth is, […]

About me...

Adrian Swinscoe

Hi. I'm Adrian Swinscoe and I'm a customer experience advisor and workshop facilitator that has been growing and developing customer-focused large and small businesses for over 25 years. I've worked with organisations like Cancer Research UK, Consumers International, Costa Coffee, the Crown Commercial Service, the EIU, the Financial Times, Harper Collins, ITV, KFC, Medecins Sans Frontieres, NowTV, Olympus, Pearson, Shell, Spire Healthcare, TalkTalk, TUI and the University of Brighton as wells as lots of technology vendors and a number of smaller brands and SMEs to help them engage with their customers, improve their customer experience and deliver better service.

I’m a huge fan of organisations that do great things for their customers and their employees and I’m a helper to many wanting to achieve their own level of greatness.

I’m also a lover of simplicity and advocate of the human touch with a bit of really useful technology thrown in.

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Contact me

Send me an email

adrian@adrianswinscoe.com

Give me a call

+ 44 (0)7971 608821

Punk CX Newsletter

I made a newsletter to go with the new book. Funnily enough, it's called Punk CX too. You are probably not going to like it. Then again...you might. Sign up below to find out.

Ps. I promise to take very good care of your email address.