Services...


Books...



How to Wow

Full of practical tips, inspiring insights and interviews with a wide range of leaders and entrepreneurs, the best-selling How to Wow reveals all you need to deliver a world-class customer experience.

Covering both the customer and business side of the equation, you’ll learn how to attract new customers, design a leading customer experience and quickly resolve a wide range of problems, plus much, much more.

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Punk CX

The customer experience space is starting to exhibit the same characteristics that prog rock did in the 1970s.....overly technical, too elaborate, not focused on its audience and often in danger of disappearing up it’s own a***.

Punk exploded out of the back of prog rock with it’s democratic, DIY, back to basics approach that inspired both a cultural and musical movement and change in mindset. It dared to be different and was OK with the fact that not everyone liked it.

Is it time to consider what a punk rock version of CX would look and feel like?

In a very arresting and colourful way, Punk CX tackles some of these questions and shares some key insights and practical takeaways that will allow you harness your inner punk and transform your own customer experience.

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Latest articles...

May 10, 2020
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Leading a digital transformation that will never end – Interview with Duncan Macdonald of UPC Switzerland

Today’s interview is with Duncan Macdonald, Chief Information Officer (CIO) at UPC Switzerland, which is part of the Liberty Global group. Duncan joins me today to […]
May 6, 2020
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CallMiner uses speech analytics to identify and crowd source answers to surprising customer queries

Amid this crisis that we are currently going through, I’ve been hearing lots of stories from organizations saying that customers are calling them and asking lots […]
May 3, 2020
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Customer experience, innovation, artificial intelligence, culture….a look inside Amazon – Interview with Claire Whitaker

Today’s interview is with Claire Whitaker, a product and artificial intelligence (AI) consultant, who over the last nine years has worked in lean innovation, customer experience […]
April 29, 2020
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5 organizations that are responding in inspiring and holistic ways to the coronavirus crisis

In recent weeks we have seen different organizations respond in different ways to the coronavirus pandemic. Many companies, mainly digital technology companies, have done a lot […]
April 26, 2020
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The nature of service and how we’ve grown up with a service economy which is now finding it very hard to actually serve customers – Interview with Joel Bailey of EY Seren

Today’s interview is with Joel Bailey, who is a Director at EY Seren, the global design consultancy within EY. Joel is a friend of mine, someone […]
April 20, 2020
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Brands and customers need to step up and work together in this time of crisis

We are living in both challenging and unusual times. Many firms are struggling to stay afloat. Some are having to close their doors (hopefully only) temporarily. […]

About me...

Adrian Swinscoe

Hi. I'm Adrian Swinscoe and I'm a customer experience advisor and workshop facilitator that has been growing and developing customer-focused large and small businesses for over 25 years. I've worked with organisations like Cancer Research UK, Consumers International, Costa Coffee, the Crown Commercial Service, the EIU, the Financial Times, Harper Collins, ITV, KFC, Medecins Sans Frontieres, NowTV, Olympus, Pearson, Shell, Spire Healthcare, TalkTalk, TUI and the University of Brighton as wells as lots of technology vendors and a number of smaller brands and SMEs to help them engage with their customers, improve their customer experience and deliver better service.

I’m a huge fan of organisations that do great things for their customers and their employees and I’m a helper to many wanting to achieve their own level of greatness.

I’m also a lover of simplicity and advocate of the human touch with a bit of really useful technology thrown in.

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Contact me

Send me an email

adrian@adrianswinscoe.com

Give me a call

+ 44 (0)7971 608821

Punk CX Newsletter

I made a newsletter to go with the new book. Funnily enough, it's called Punk CX too. You are probably not going to like it. Then again...you might. Sign up below to find out.

Ps. I promise to take very good care of your email address.