November 19, 2010 November 19, 2010Build authority and trust with your customers by talking about your industry ‘Warts and all’Have you ever heard the phrase ‘Warts and all’? What it means is: ‘Tell me everything and don’t leave out the less appealing bits’. The origin […]
November 19, 2010 November 19, 2010Build authority and trust with your customers by talking about your industry 'Warts and all'Have you ever heard the phrase ‘Warts and all’? What it means is: ‘Tell me everything and don’t leave out the less appealing bits’. The origin […]
November 10, 2010 November 10, 2010Deliver a customer experience that matches your customers journeyWhen I was a child, if we wanted to buy something new then we would: Go shopping down the local high street and ask the shop-keepers […]
November 6, 2010 November 6, 2010Is your marketing sending out mixed messages to your customers?Today’s post features something that arrived through my letter box the other day that I want to use to illustrate a point. The image below is […]