January 17, 2011 January 17, 2011TOMS Shoes and United Business Machines: Causes, customer retention and word of mouth marketingI’m a great believer that businesses can be a force for good and that by giving back to your community or those in need that it […]
January 12, 2011 January 12, 2011Is your marketing sticky enough? – Interview with Grant LeboffLate last month, I wrote a post called Three strategic pillars for 2011, where I explained the different themes I would be pursuing on the blog […]
January 5, 2011 January 5, 2011Could you use the idea of telephone trees in social media to drive your word of mouth?I was watching a film that we received from Lovefilm the other day. The film was Milk, which is the story of Harvey Milk, and his […]
December 29, 2010 December 29, 2010Bet you don’t have a 2011 word of mouth marketing strategyRight about now, if you are anything like me, you are using this time between Christmas and New Year to do some planning and research and […]