November 19, 2010 November 19, 2010Build authority and trust with your customers by talking about your industry ‘Warts and all’Have you ever heard the phrase ‘Warts and all’? What it means is: ‘Tell me everything and don’t leave out the less appealing bits’. The origin […]
November 19, 2010 November 19, 2010Build authority and trust with your customers by talking about your industry 'Warts and all'Have you ever heard the phrase ‘Warts and all’? What it means is: ‘Tell me everything and don’t leave out the less appealing bits’. The origin […]
November 17, 2010 November 17, 2010The scrunched up nose danger of the upsell or cross-sellI am reading Andy Sernovitz’s Word of Mouth Marketing at the moment. It’s a really interesting book full of ideas that you can dip in and […]
November 6, 2010 November 6, 2010Is your marketing sending out mixed messages to your customers?Today’s post features something that arrived through my letter box the other day that I want to use to illustrate a point. The image below is […]