Business growth generally boils down to two things: How many new customers you can acquire (customer acquisition); and How long you can keep your existing customers […]
photo credit: …-Wink-… I was browsing the other day when I came across this article on Mashable: Want People to Return Your Emails? Avoid These Words […]
photo credit: canonsnapper A couple of days ago I was asked to go and speak to a large financial services firm about engagement, both customer engagement […]
Just before Christmas I saw an article on the Econsultancy blog: Loyalty schemes don’t create loyal consumers, says Ipsos MORI. The post was based on research […]