Today’s interview is with Nick Chater, who is Professor of Behavioural Science, Warwick Business School and co-founder of the research consultancy Decision Technology. Nick joins me […]
This is a short story about surveying your customers and how extrapolating too far and too fast from a limited data set can damage your relationships […]
Back in September there was a story from The Grocer called: Iceland: ‘customer engagement scheme is paying off’, which showed how Iceland, a UK grocery retailer, […]