May 24, 2019 May 24, 2019What would a punk rock version of CX look and feel like?Back in December 2017 I was sat with a friend of mine, Oisin Lunny, in the Basketmakers pub in Brighton. After 2-3 pints of Guinness, I […]
May 17, 2019 May 17, 2019The removal of friction represents a huge opportunity for customer experience – Interview with Roger DooleyToday’s interview is with Roger Dooley who is a a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular […]
May 13, 2019 May 13, 2019Are you brave enough to bring your customers or patients into your boardroom?A couple of weeks ago I took a bunch of people, from one of my clients, to visit The Walton Centre in Liverpool as part of […]
May 6, 2019 May 6, 2019Behavioural economics, alchemy, customer experience and the power of ideas that don’t make sense – Interview with Rory SutherlandToday’s interview is with Rory Sutherland, Vice Chairman of Ogilvy in the UK and author of a new book: Alchemy: The Surprising Power of Ideas That […]