January 19, 2011 January 19, 2011I’m confused. Why do most CEOs not get employee engagement?If we look at successful companies Zappos or Southwest Airlines in the USA or John Lewis and First Direct in the UK, to name but a […]
January 17, 2011 January 17, 2011TOMS Shoes and United Business Machines: Causes, customer retention and word of mouth marketingI’m a great believer that businesses can be a force for good and that by giving back to your community or those in need that it […]
January 12, 2011 January 12, 2011Is your marketing sticky enough? – Interview with Grant LeboffLate last month, I wrote a post called Three strategic pillars for 2011, where I explained the different themes I would be pursuing on the blog […]
January 10, 2011 January 10, 2011Customer Experience, Everything counts, Depeche Mode and Big HairOver the course of the last few years (some argue as many as the last ten years) there has been a revival of interest in the […]