photo credit: s_falkow In late 2010 I wrote a book: RARE Business which was a collection of thoughts, ideas and strategies to help businesses ‘build better […]
Business growth generally boils down to two things: How many new customers you can acquire (customer acquisition); and How long you can keep your existing customers […]
Just before Christmas I saw an article on the Econsultancy blog: Loyalty schemes don’t create loyal consumers, says Ipsos MORI. The post was based on research […]