June 29, 2012 June 29, 2012We should not pursue employee engagement for engagement’s sakeI was approached recently by a large organisation to go and talk to them about ‘Engagement’. The issue that they were having was that when they […]
May 8, 2012 May 8, 2012Focusing on customer loyalty has allowed us to fundamentally change our business modelThis is the fifth of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It […]
April 26, 2012 April 26, 2012The Big Talk and Little Talk of Word of Mouth Marketing StrategyWord of mouth marketing is a powerful weapon in any growth strategy. However, many people struggle to generate good word of mouth as hard as they […]
April 20, 2012 April 20, 2012Client relations – A phone call is worth 10 emails. A meeting is worth 100 callsThis is the fourth of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It […]