April 6, 2011 April 6, 2011What’s going to make you stand out?I’ve had a couple of conversations over the last couple of weeks that have concerned strategy, what it is and what businesses and/or people need to […]
March 29, 2011 March 29, 2011Reconnecting with old customers is better when it has contextI’ve been away for a few days but whilst I was away I received an email on Friday from Reid Hoffman, Co-founder and Chairman of LinkedIn. […]
January 31, 2011 January 31, 2011By understanding their customer journey, Tesco’s iphone app will help them win more customersI was watching the TV the other day and saw the following ad from Tesco’s. It’s part of a series of ads that follow the shopping […]
January 10, 2011 January 10, 2011Customer Experience, Everything counts, Depeche Mode and Big HairOver the course of the last few years (some argue as many as the last ten years) there has been a revival of interest in the […]