Branding

January 16, 2019
Bodyform Contagious image

Are you prepared to be this brave for your customers?

In the early part of December I was lucky enough to attend the Most Contagious event in London. It is run by Contagious, one of the […]
June 4, 2018
what's your story

Every great business has a backstory that drives and compels the work they do – Interview with Bernadette Jiwa

Today’s interview is with Bernadette Jiwa, Founder of The Story of Telling and a recognised global authority on the role of story in business, innovation and […]
March 24, 2018
Choice

Simpler service or experience pays

Over the last few weeks I’ve had the pleasure of speaking at a handful of conferences and in-house workshops, where I have been talking about some […]
March 16, 2018
Creepy

Three experts explain how brands can stop being creepy in the eyes of their customers

It seems that every brand I talk to these days is doing their utmost to deliver a more personalised experience to their customers. That’s great news […]