Spread the love – Interview with Alexis Dormandy of LoveThis.com
September 21, 2012Great customer experience don’t let fear get in the way
September 28, 2012
In mid-August, Globoforce released the results of its first UK Workforce Mood Tracker survey, which aims to provide an insight into the mood of the UK workforce, including their attitudes and perspectives on employee engagement, recognition, and reward.
According to the survey, 64 percent of UK workers would leave their job for a company that clearly recognised their contribution and 90 percent said employee recognition motivates them to do a better job.
The survey went on to find that 86 percent of UK workers said they like to have their efforts/contributions at work recognised but that 37 percent of respondents are dissatisfied with the level of recognition they receive for doing a good job.
Now, I know times are tough and many businesses have been focusing on tactics and survival for the last few quarters/months but the survey highlights the seriousness with which UK workers regard recognition as a key motivator.
So, could a little more recognition in your workplace be the missing link that will drive increased staff satisfaction, motivation and, thus, performance in your business?
Is a bit more recognition the thing that is going to stitch your team together and get them all striving again?
In my experience, I think it might be a good place to start. After all, as social beings we all like a bit of praise and recognition from time to time.
So, isn’t it time that you started building a business environment that had recognition running through the heart of it?
Just think of the benefits:
- A team that is less concerned about punching in and punching out and more focused on helping the business move forward
- A team that spent less time being concerned about their current job or their next job and focused 100% on your customers and growing your business
- A nicer place to work and set of people to be around
Or, are you going to run the risk of doing the same thing over and over again: keep your head down and hope everything works out? What would happen if all of your competitors started to recognise their employees? How would that leave your competitive position?
Time to get started?
Thanks to seeveeaar for the image.
This article originally appeared as a column that I wrote for the Bottom Line section of The Argus, my local, Brighton newspaper.
Note: I write these posts because I am passionate about great service and helping companies get more value and growth out of the customer relationships they already have. If you’d like to find out more about how I do that then get in touch here. Alternatively, sign up for my monthly newsletter here.
11 Comments
Ok, this was a good post. I am missing some sources though, could you post them all?
Hi Hollie, happy to help but can you be specific on which sources? Adrian
As you say engaging everyone in the business can be as simple as saying well done. What you also need to do is provide them with the tools to do their job – a great example is Eptica customer NHS BSA. Its Sherlock knowledge management system has been built around staff needs, meaning agents have all the information they need to answer queries at their fingertips, as well as being able to rate information so that it always meets their needs. More at http://eptica.wordpress.com/2012/08/03/sherlock-gets-shortlisted-for-two-cca-excellence-awards/
Thanks for that and nice plug too 😉
Adrian
Adrian,
My mother always used to tell me that saying “thank you” didn’t cost you anything.
On the other side of the coin I used to work for an American company, and if I had one more person scream “great job” in my ear I swear I would have swung for them.
I guess balance and sincerity are the keys
James
Hi James,
Sincerity is absolutely key in all of this. Otherwise, it just becomes more fake cheerleading or another stuck-on management practice.
Adrian
Hello Adrian
First, I am with James on this one.
Second, the question that interests me is this one, why is acknowledging the contribution of people in the organisation missing? The cost of not acknowledging/validating employees/co-workers is clear. What is the payoff? Human beings continue to do what they do of the payoff is bigger than the cost.
Maz
Hi Maz,
In terms of why it is missing, I think it has a lot to do with the systems of management and our societal and family norms that we have been raised with….where we are mere cogs in wheels or where children should be seen but not heard and do as I say not as I do etc etc.
Adrian