Today’s interview is with Joe Andrews and Martin Schneider. Joe is the Chief Marketing Officer and Martin is the Chief Evangelist and Head of Solutions Marketing at SupportLogic, whose technology helps unlock insight from unstructured data in every customer interaction and shares actionable real-time recommendations to help improve the customer’s experience. Joe and Martin join me today to talk about product-led growth (PLG), what it is, the pillars that it sits on, why Joe and Martin think it is missing a pillar and what that means for customer service, support and experience leaders.
This interview follows on from my recent interview – The problem of customer indecision and how to get over it – Interview with Matt Dixon – and is number 443 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Here’s the highlights of my chat with Joe and Martin:
About Joe and Martin
Joe Andrews, Chief Marketing Officer, SupportLogic.
Joe leads marketing at SupportLogic and is a 30 year technology and SaaS GTM veteran. Prior to SupportLogic, Joe built out the go-to-market teams at OODA Health, InsideView and Zuora. Previously, he held product, marketing and operations leadership roles at VMware and Intuit.
Martin Schneider is Chief Evangelist and Head of Solutions Marketing at SupportLogic. Prior to SupportLogic, he held various executive-level marketing roles at SugarCRM, Basho Technologies and other software firms. Martin also worked as an analyst covering the CRM and business applications landscape with 451 Research in New York and San Francisco. He is passionate about tech innovation, the future of work, and how technology is merging business/consumer experience and blurring our public and personal lives.
Connect with Martin on LinkedIn here.