Today’s interview is with Angel Maldonado, CEO & Founder of Empathy, who create human-centred, commerce search & discovery platforms that combine innovative technology, behaviour-based algorithms and data intelligence with understanding and empathy to enrich customer interactions. Angel joins me today to talk about ethical commerce, the Ethical Commerce Alliance, the changing data and privacy landscape and how we can deliver personalised search experiences in an ethical way.
This interview follows on from my recent interview – Lack of a clear vision leads to higgledy-piggledy services and experiences – Interview with Ari Weinzweig of Zingermans – and is number 437 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Here’s the highlights of my chat with Angel:
Angel Maldonado has spent the last 20 years passionately developing and executing Commerce Search and Discovery solutions. Having studied Computer Information Systems at Liverpool University, Angel started his career working for Autonomy, where he helped clients on pioneering enterprise search projects for seven years before founding Empathy.co.
As the founder of Empathy.co, Angel drives forward the product vision, innovation and ethos of creating a company with truly organic values. Privately held with no external investors, cash-flow positive and fast growing, Empathy is free to focus on product, innovate and relentlessly pursue customer success.
Angel is an evangelist and enthusiastic communicator who regularly speaks at industry events. He likes to explore the future of commerce search, placing the importance on people, their emotions and unpredictability, rather than data and processes, to create experiences that generate an emotional connection. That is transforming the interactions between consumers and brands across trust.
A keen sea sport enthusiast, Angel plays the guitar and enjoys poetry and meditation. He’s lived in the US, Spain and the UK and now splits his time between London and Asturias (Spain).