Today’s interview is with Assaf Baciu, the Chief Operating Officer and co-founder of Persado. Assaf joins me today to talk about Motivation AI, language, personalisation and unlocking the hidden value of language in our interactions with customers.
This interview follows on from my recent interview – Design is not design without research – Interview with Alfonso de la Nuez of UserZoom – and is number 432 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Here’s the highlights of my chat with Assaf:
Assaf Baciu is the Chief Operating Officer and co-founder of Persado. Assaf is responsible for the progression and foresight of Persado’s growing product portfolio and oversees the management of all product advancements. Prior to joining Persado, Assaf was Vice President of Product for Upstream, where Persado’s core technology originated. Assaf previously worked for speech and imaging solutions supplier Nuance Communications as a senior director of product strategy, where he was responsible for developing on-demand and mobile solutions. Assaf joined Nuance from BeVocal, following its acquisition in 2007. Assaf holds an MBA from the University of San Francisco and a Master’s in Social Psychology from the Sorbonne in Paris.