Today’s interview is with Eric Turkington, Vice President of Growth at RAIN, a pioneer in voice & conversational AI, that is helping people, brands and businesses do amazing things with voice technology. Eric joins me today to talk about intelligent voice assistants, the state of demand, how both B2C and B2B brands are leveraging Branded Virtual Assistants (BVA’s) to drive personalisation and innovation and lots of other stuff.
This interview follows on from my recent interview – Little personal touches can make all the difference – Interview with Jawad Malik of Idrese – and is number 429 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Here’s the highlights of my chat with Eric:
Eric Turkington is Vice President of Growth at RAIN, where he leads the company’s growth strategy and new business development, brokers and manages industry partnerships, and oversees company marketing and communications. Eric also directs RAIN’s brand clients on developing and implementing voice strategies and applications, and is a frequent commentator on voice tech trends in publications like The Wall Street Journal, AdWeek, and European Business Review.
Prior to joining RAIN, Eric spent years in product innovation consulting, leading growth and operations at Fahrenheit 212, an industry-leading firm Capgemini acquired in 2016.
Eric began his career in communications and digital strategy at Ruder Finn, where he co-founded an organizational transformation practice and managed global communications programs for F500 companies in insurance, healthcare, and consumer goods.
Eric holds a B.A. from Washington University in St. Louis in Philosophy, Neuroscience, and Psychology and carries his passion for human behavior into every corner of his life and work.