Today’s interview is with Jawad Malik, the founder of Chicago-based Idrese, a direct to consumer (D2C) brand that provides affordable and luxury custom-made shoes made in Spain to customers worldwide. Jawad joins me today to talk about how the brand came about, the future of customer experience, the inspiration behind the brand name and what great service and experience means for an emerging and fast-growing small brand.
This interview follows on from my recent interview – Why you shouldn’t always build for the ‘happy path’ – Interview with Sam Richardson of Twilio – and is number 428 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
NOTE: A big thank you goes out to the folks at Pega for sponsoring my podcast this month.
Pega is a low-code platform for AI-powered decisioning and workflow automation. It’s scalable architecture helps the world’s leading organizations work smarter, unify experiences, and adapt instantly – so they’re always ready for what’s next.
Pega’s annual conference, PegaWorld iNspire, just took place virtually on May 24th and 25th. The event focused on how to address constantly shifting perspectives in an ever-evolving world, and included guidance, strategies, and powerful tools to achieve resiliency in the face of rapid change. You can still catch the sessions on-demand so check out the agenda and register at pegaworld.com.
Here’s the highlights of my chat with Jawad:
In 2019, 25-year-old Jawad Malik founded the Chicago-based brand, Idrese, a direct to consumer (D2C) brand that provides men’s (and now women’s) affordable and luxury custom-made shoes made in Spain to customers all around the world.
Their business has sustainability at its heart. Their small batch and custom-made approach prevents unsold stock from entering landfill, which often happens with other shoe manufacturers and retailers.
To date, Idrese has sold tens of thousands of pairs of shoes via partnerships and its online store.