Today’s interview is with Sirte Pihlaja, who is the CEO (Customer Experience Optimiser) of Shirute, the first customer experience agency in Finland as well as a Lego Serious Play® Facilitator amongst many other things. Sirte joins me today to talk about happiness, creativity, why we need more fun in our business and CX lives, Lego and some serious playing.
This interview follows on from my recent interview – We are all only one moment away from creating a hyper fan – Interview with James Dodkins of Pega — and is number 398 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Here’s the highlights of my chat with Sirte:
Sirte Pihlaja is the CEO (Customer Experience Optimiser) of Shirute, the first customer experience agency in Finland, and and a Lego Serious Play® Facilitator She is also heading the activities of the Customer Experience Professionals Association (CXPA) in Finland. Sirte is an internationally known expert in her field, a trainer, designer and strategist with over 25 years of experience in advising large domestic an international corporations and brands in different industries (e.g. Elisa, Arabia, Fiskars, Hackman, Iittala, Marimekko, Nokia, Nordea, Rovio, S-Group, TeliaSonera, Veikkaus, VR and Finnish Broadcasting Company).
Sirte delivers creative solutions in customer experience research and experience design, customer experience management, data-driven business, voice of customer and reputation management, and concretising solutions through multi-channel service design.
Find out more about Sirte and the work she does by following these links: www.shirute.fi and www.cxplay.fi, say Hi to Sirte on Twitter and Instagram @sirteace and @sirteace respectively and, finally, feel free to connect with her on LinkedIn here.