Today’s interview is with David Campbell, the vice president of product marketing at SugarCRM, the #1 rated Customer Experience platform. David joins me today to talk about CRM, what grade he would give CRM after being around for 25 years, SugarCRM’s recent CRM and Sales Impact Report, what the findings mean, what we need to do differently and whether or not we are on the cusp of a customer relationship crisis.
This interview follows on from my recent interview – Improving the customer experience of a FMCG category through a pandemic – Interview with Jan Kodadek — and is number 388 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
NOTE: A big thank you goes out to the folks at SugarCRM for sponsoring my podcast this month.
SugarCRM, the provider of the #1 rated Customer Experience platform, is trusted by thousands of companies in over 120 countries to help them achieve high-definition CX. Recently they released their new CRM and Sales Impact Report which surveyed 1,000 sales professionals from around the globe on what’s driving (or stalling) revenue and customer engagement. The report also asks a provocative question: Are companies on the cusp of a customer relationship crisis. To find out the answer check out and download the report here.
Here’s the highlights of my chat with David:
David is vice president of product marketing at SugarCRM where he leads the team that plans and executes go-to-market strategy for all of Sugar’s products and services. A 30-year veteran in software and technology, David has successfully conceived, developed, launched, and grown multiple, industry-defining products at a variety of companies, including Hewlett-Packard, Avalara, and AvidXchange.
Check out their new report (CRM and Sales Impact Report: Are companies on the cusp of a customer relationship crisis?), investigate their website, say Hi to them on Twitter @SugarCRM and feel free to connect with David on LinkedIn here.