Today’s interview is with Bansi Mehta is the CEO and Founder of Koru UX Design, a global leader in strategic enterprise UX for the healthcare, telecom and finance industries. Bansi joins me to today to talk about how UX is changing and what should brands and organizations be paying attention to, what the future of UI/UX/CX look like, how she was able to scale her business to become one of the leaders in the UX space for B2B businesses and the trials and tribulations of being a minority, female leader in this space.
This interview follows on from my recent interview – What you are doing right now will be the hallmark of your entire career – Interview with Tom Peters — and is number 382 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Here’s the highlights of my chat with Bansi:
Bansi Mehta is the CEO and Founder of Koru UX Design Inc. She is fiercely passionate and driven to build a culture that helps people be their best selves at work. Strengthened by over a decade of power-packed experience, she believes that UX for workforces should be tailored to meet the needs of employees, managers, and business owners. A better enterprise UX does not only result in a happier work environment, but also boosts performance, productivity, and revenues. She has led the design of many healthcare products, applications, and tools with respect to user-centric design. She has pioneered the need for research-led design within organizations and proven her point of basing design decisions on insights, and not intuitions.