Today’s interview is with Stefan Thomke, who is the William Barclay Harding Professor of Business Administration at Harvard Business School. Stefan joins me today to talk about his new book, Experimentation Works: The Surprising Power of Business Experiments, what does experimentation mean, what does it look like, what are the benefits, why does it matter for customer service and experience leaders and practitioners.
This interview follows on from my recent interview – Emerging leadership lessons from the pandemic and what we need from leaders now – Interview with Rachel Neaman – and is number 356 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Here’s the highlights of my chat with Stefan:
Stefan Thomke, a leading authority on the management of innovation, is the William Barclay Harding Professor of Business Administration at Harvard Business School. He is author of the books Experimentation Works: The Surprising Power of Business Experiments (HBR Press, 2020) and Experimentation Matters: Unlocking the Potential of New Technologies for Innovation (Harvard Business Review Press, 2003), as well as over one hundred articles, case studies and notes in books and journals, such as Harvard Business Review, Management Science and MIT Sloan Management Review. Thomke has taught in and chaired numerous executive education programs, both at Harvard Business School and in companies around the world. He is also a frequent conference speaker and advisor to global business leaders.