Today’s interview is with Tom Libretto, the CMO of Pega, an enterprise software vendor that focuses on customer engagement, intelligent automation and customer service solutions for the world’s largest brands. Tom joins today to talk about the upcoming PegaWorld iNspire, the annual conference from Pegasystems, what we are likely to see and learn, some of the big challenges that enterprises are currently facing, particularly in response to the coronavirus outbreak, and how they have been responding.
This interview follows on from my recent interview – Why we need to democratise leadership development and how the coronavirus pandemic is highlighting the strength and power of a more feminine way of leading – Interview with Lauren Currie of Stride – and is number 343 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
NOTE: A big thank you goes out to the folks at Pega for sponsoring my podcast for the coming month.
It’s almost time for PegaWorld iNspire, the annual conference from Pegasystems. Join them online for free on June 2nd from 9 a.m. – 11:30 a.m. Eastern Time to learn how the world’s most impactful companies are driving digital transformation – which is more important than ever in the COVID-19 age. They’ll have compelling keynotes, demos, and case studies in a highly interactive virtual format and a few surprises as well. Go to www.pegaworld.com to register for free and check out the full agenda. I’ve attended the last several PegaWorlds in person and I can’t recommend it highly enough, so go register today! That’s www.pegaworld.com.
Here’s the highlights of my chat with Tom:
Tom Libretto is the SVP and Chief Marketing Officer of of Pega, an enterprise software vendor that focuses on customer engagement, intelligent automation and customer service solutions for the world’s largest brands.
Tom joined Pega in August 2016 and is responsible for leading global marketing initiatives, including brand, advertising, digital marketing, product marketing, industry marketing demand generation, corporate communications, customer engagement, events, and marketing operations. He has more than 20 years of marketing leadership experience in global technology organizations including Lotus, IBM, Nokia, and JPMorgan Chase. His expertise includes marketing, sales, product management, corporate strategy, and business development.