Today’s interview is with Rohit Bhargava, a trend curator, founder of the Non-Obvious Company, and the author of six best selling business books including the Wall Street Journal best seller Non-Obvious. Rohit joins me today to talk about his new book: Non Obvious Megatrends: How to See What Others Miss and Predict the Future, what he’s learnt about trends over the last ten years and what we should be focusing in the coming years if we want to improve the service and experience that we deliver.
This interview follows on from my recent interview – 2019 was the year of hype and snake oil when it came to chatbots. 2020 will be a year of pragmatism and real results – Interview with Abinash Tripathy of Helpshift – and is number 329 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Here’s the highlights of my chat with Rohit:
Rohit Bhargava is a leading authority on marketing, trends and innovation. He is the Founder of the Non-Obvious Company and previously spent over 15 years advising large organizations on digital and marketing at two respected global agencies: Leo Burnett and Ogilvy. Rohit is widely considered one of the most entertaining and original keynote speakers on marketing disruption and innovation in the world. He is the Wall Street Journal bestselling author of six books on topics as wide ranging as the future of business, building a human brand with personality, and why leaders always eat left handed. He has been invited to deliver sold-out keynotes and workshops to change the way teams and leaders think at the World Bank, NASA, Intel, LinkedIn, MetLife, Under Armour, Univision, Disney and hundreds of other well-known organizations. Rohit also teaches a popular course on marketing and storytelling at Georgetown University in Washington DC and writes a monthly column on trends for GQ magazine in Brazil.
Grab a copy of Non Obvious Megatrends: How to See What Others Miss and Predict the Future, check out Rohit’s other books here, say Hi to Rohit on Twitter @rohitbhargava and feel free to connect with him on LinkedIn here.