Today’s interview is with Jeff Yasuda, the CEO and co-founder of Feed.fm (Music as a Service), which helps game developers, content publishers, and e-commerce retailers increase customer engagement, retention, and conversions by incorporating popular music into their environments– at the lowest possible cost. Jeff joins me today stop talk about Feed.fm, the impact of music on customer experience and what others can learn from their experience.
This interview follows on from my recent interview – Taziki’s is closing the disability employment gap and enriching their customer and employee experience at the same time – Interview with Dan Simpson – and is number 316 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Here’s the highlights of my chat with Jeff:
Jeff Yasuda is the CEO and Founder of Feed.fm (Feed Media Inc.). Feed.fm helps game developers, content publishers, and e-commerce retailers increase customer engagement, retention, and conversions by incorporating popular music into their environments– at the lowest possible cost. These engagement metric improvements in turn improve financial metrics– including increased ARPU (average revenue per user), reduced average CAC (customer acquisition cost), and lower churn.
Their plug-and-play music and media solutions have helped clients double their app user retention rates and drive 2x visit-to-purchase conversion increases. Current customers include Fitbit, ASICS, DailyBurn, American Eagle Outfitters, Charlotte Russe, Nautilus, and Shazam.
Feed.fm was founded by the team that created Blip.fm and includes Chairman Mika Salmi, former President of Viacom/MTV. The company’s investors include Crunchfund, KEC Ventures, FyrFly Ventures, Core Ventures, Streamlined Ventures, and entrepreneurs from gaming, media, and technology backgrounds.
Music has always been an important part of Jeff’s life and he considers himself a bona fide hack on guitar. Prior to Blip.fm, Jeff has worked with numerous technology companies in software, hardware, computer services, semiconductor services and telecommunications equipment companies. Most recently, Jeff was Managing Director and CFO of Redwood Ventures where he managed investments in their technology portfolio. Prior to that he worked in Investment Banking at Lehman Brothers, and did strategic consulting, M&A and financial valuation at Arthur Andersen. Jeff is a CPA, has an MBA from New York University, and a BA from Dartmouth College. He is also a co-founding director for Little Kids Rock, a non-profit helping to teach music to children in our public schools.