Today’s interview is with Sandy Rogers, the co-author of new book: Leading Loyalty: Cracking the Code to Customer Devotion and the leader of FranklinCovey’s Loyalty Practice. Sandy joins me today to talk about the new book, how leading companies develop loyalty (Spoiler alert: it’s not about a loyalty programmes), what they do to get in the way of loyalty and how they can put themselves on the right path.
This interview follows on from my recent interview – New tech at work and improving the employee experience – How to get it right – Interview with Carrie Duarte – and is number 300 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Here’s the highlights of my chat with Sandy:
Sandy Rogers is the co-author of Leading Loyalty: Cracking the Code to Customer Devotion. Sandy Rogers is the leader of FranklinCovey’s Loyalty Practice. He was previously senior vice president at Enterprise Rent-A-Car. During his 14 years there, Sandy managed the turn-around of the London, England operation and led the teams that developed Enterprise’s marketing and fleet services strategies, the advertising campaign “Pick Enterprise…We’ll Pick You Up,” and the system for measuring and improving customer service across all branches.
Before Enterprise, he worked in marketing at Apple Computer, and in brand management at P&G. Sandy has a Bachelor’s degree from Duke and an M.B.A. from Harvard Business School.
Grab a copy of Leading Loyalty: Cracking the Code to Customer Devotion , say Hi to Sandy and the folks at FranklinCovey on Twitter @SandyRogersFC and @franklincovey and do connect with Sandy on LinkedIn here.
Thanks to Pixabay for the image.