Today’s interview is with Jeremy Korst, President of GBH Insights, a leading marketing strategy, consumer behavior and analytics consultancy. Jeremy joins me today to talk about 9 trends shaping the future of marketing and CX in 2019, what we need to know and what we should be doing about them.
This interview follows on from my recent interview – What The Great Escape can teach us about Future Fit leadership – Interview with Mike Perk – and is number 289 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Here’s the highlights of my chat with Jeremy:
Jeremy Korst, President of GBH Insights, a leading marketing strategy, consumer behavior and analytics consultancy. Jeremy is a former CMO and product management executive with leading brands including Microsoft, T-Mobile, and Avalara – with a proven track record of helping brands translate customer and competitive insights into marketing and product innovation. As President, Jeremy leads GBH’s strategic marketing and insights practice, focused on helping CMOs, Chief Product Officers and other organizational leaders solve some of today’s toughest marketing and business challenges.
Based in Seattle, Jeremy has deep experience covering an array of disciplines across small and large organizations. Most recently, Jeremy was executive vice president and chief marketing officer of Avalara, a quickly growing B2B SaaS company. Prior to joining Avalara, Jeremy was general manager of Microsoft’s Windows & Devices marketing group, responsible for the worldwide marketing and sales of Windows to consumers, businesses, and governments. He and his team lead the highly successful global launch of Windows 10, driving the quickest adoption of a new version of Windows ever.
Prior to leading Windows Marketing, he was at T-Mobile where he served as vice president and general manager for several business units, including founding the company’s high-growth mobile broadband and emerging devices business. Prior to that, he was Microsoft’s worldwide marketing lead for Enterprise Services, and also lead Business Management for Microsoft Exchange Server. Jeremy has also held leadership positions in marketing, product management and finance at AT&T Wireless, Standard & Poor’s and PricewaterhouseCoopers.
Jeremy also serves on several boards, including the Board of Trustees for the University of Puget Sound, and the Executive Board for Executive Education at the Wharton School at the University of Pennsylvania. He is also active in the startup community, serving as an advisor or board member for companies including Athlete Intelligence, Shoelace Wireless, Track Attack, as well as Ultra Mobile, which named the fastest growing private company of 2015 by Inc. Magazine. He is also a mentor to the University of Washington’s entrepreneurship program. Jeremy has served on Intel’s Communications Advisory Board, the IT Services Marketing Association Board of Directors, the CTIA workgroup on Emerging Devices, and as past Chair of the Seattle Metrocenter YMCA Board of Managers.
He received his MBA from the Wharton School at the University of Pennsylvania, graduating as a Palmer Scholar, and his BA from the University of Puget Sound, cum laude.
Thanks to Pixabay for the image.