Today’s interview is with Nikki Gatenby, MD of Propellernet, a multi-award winning Brighton-based digital marketing agency that operates globally and the author a new book: Superengaged: How to transform business performance by putting people and purpose first. She joins us today to talk about the new book and what they have done at Propellernet to produce some astounding commercial and engagement numbers.
This interview follows on from my recent interview – Design is how we treat each other – Interview with Rie Nørregaard – and is number 282 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Here’s the highlights of my interview with Nikki:
Nikki Gatenby is a force to be reckoned with (in a good way).
She spent the first 12 years of her career experimenting with entrepreneurial ways of working across international teams in competitive digital agencies in London and Paris. She then brought her skills to the growing digital hub in Brighton, becoming MD of Propellernet eight years ago and, more recently, a co-owner.
During her time at Propellernet, Nikki has overseen its transformation from a small, Brighton-based digital marketing agency to a globally operating powerhouse. She has led a team that has tripled margin, quadrupled revenue and generated ten times more profit. And she has proved beyond all doubt that putting people first creates genuine business success.
Under her leadership, Propellernet has become known for its culture of inclusion, personal responsibility and creative freedom. It has been showcased for the way it works, as well as the work it does, by the BBC, the Guardian, Management Today, the Parliament Trust and the Chamber of Commerce. The company has had a top fifteen listing in the Great Place to Work® awards five years in a row and was voted one of the top five medium companies in Campaign’s Best Places to Work 2018. It also boasts one of the lowest staff turnover rates in the industry.
Nikki is known for combining a no-bullshit approach to business with a passion for helping people be the best version of themselves. When she’s not making life better for her staff, clients and community, she is usually to be found at the top of a mountain or the bottom of the ocean. But not at the same time.
Check out Propellernet and the book’s website SUPERENGAGED. Once you have done that grab a copy of Superengaged: How to transform business performance by putting people and purpose first, say Hi to Nikki and the folks at Propellernet on Twitter @nikkigatenby and @Propellernet and feel free to connect with Nikki on LinkedIn here.
Thanks to Pixabay for the image.