Today’s interview is with Rie Nørregaard, a Managing Creative Director of SYPartners, a consultancy based in New York and San Francisco. For 20 years, they’ve helped business leaders, teams, and individuals pursue growth and greatness. Rie has recently started a podcast: Designing for Humanity, which aims to explore designing a future that’s made for all of us—and the best in us. They also say that design, at its heart, is an act of service and is the work of solving problems for the benefit of others. That description alone got me interested and so I invited Rie onto the podcast so you can learn more about her podcast and we can learn more about she is discovering around what it means to design for humanity and how that impacts service, experience and engagement.
This interview follows on from my recent interview – Convenience helps you stand out and creates fierce loyalty – Interview with Shep Hyken – and is number 281 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Here’s the highlights of my interview with Rie:
Rie Nørregaard, a Managing Creative Director of SYPartners, a consultancy based in New York and San Francisco. For 20 years, they’ve helped business leaders, teams, and individuals pursue growth and greatness.
Rie is passionate about design as an act of service—from designing more inclusive organizations to reimagining how an ordinary product, such as a cane, can become extraordinary for the person who uses it.
At SYPartners, Rie serves as a Managing Creative Director, helping clients envision and build a future that’s made for all of us—and the best in us. Previously, Rie co-founded and was CEO of Omhu, and worked as a creative director at leading design firms, such as Smart Design, Organic, Quirky, and Frog Design, and has designed solutions for brands including: American Express, Chanel, Cisco, HP, Johnson & Johnson, Microsoft, Nike, OXO, TED, Vogue, Samsung, GE, and Mattel.
Outside of her role as Managing Creative Director in San Francisco, Rie is an advisor to several tech and consumer product start-ups, and is a frequent speaker in the international design and design education communities. Rie trained as a communication designer in Copenhagen, Denmark and lives in San Francisco with her family.