Today’s interview is with Jeff Nicholson, Vice President, CRM Product Marketing at Pegasystems, a leading provider of software for customer engagement and operational excellence. I spoke to Jeff at Pegaworld, Pegasystems’ customer event in Las Vegas in early June, where we talked about GDPR, what it means, its impact and reach and what firms should be doing and keeping in mind in this new GDPR era. This is the third of three interviews that I conducted at Pegaworld.
This interview follows on from my recent interview – The finish is just as important as the start of any experience – Interview with Pauline Wilson of Virgin Holidays – and is number 272 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Here’s the highlights of my interview with Jeff:
Jeff Nicholson is the Vice President, CRM Product Marketing at Pegasystems, a leading provider of software for customer engagement and operational excellence. Jeff joined Pega in 2016 from Kitewheel, where he was Vice President of Marketing and drove go-to-market strategies as well as product and company positioning. At Pega, Mr. Nicholson leads the business’ CRM market positioning, product messaging, and thought leadership. His more than 20-year career spans digital marketing, CRM, predictive analytics, customer engagement and loyalty, real-time marketing, and social strategy. He previously held marketing and product positions at Pitney Bowes Software, Portrait Software, and Kronos.
Jeff is a frequent presenter at industry conferences with thought-leadership featured in AdAge, CMO.com, CustomerThink, CRM Magazine, Forbes, MediaPost and The Economist.
Thanks to Pixabay for the image.